Speakers

Hon Phil Reeves MP, Minister for Sport QLD	Tony Hallam CFO Football Australia	Andrew Stark CEO Surfing Australia	Mark McAllion CEO vicsport
Neil Dalrymple CEO Bowls Australia	Grant Baldock CEO Equestrian Australia	Todd Greenberg CEO Bulldogs Rugby League Club	Karen Grega CEO Sydney Olympic Park Business Association
Peter King President Sydney Olympic Park Business Association	Geoff Parmenter CEO Events NSW	John O' Sullivan CEO Events QLD	Hans Westerbeek Director Institute of Sport, Exercise & Active Living (ISEAL) Victoria University
Richard Falk Training Manager and Chief Examiner Royal Yachting Association (UK)	Greg Nance General Manager Sports Development Australian Sports Commission	Paul Hamilton General Manager Football Operations Essendon Football Club	Dr Robert Kidston Senior Analyst, Organisational Development Australian Sports Commission
Dr Damian Farrow Professor of Sports Science Institute of Sport, Exercise and Active Living (ISEAL), Victoria University	Gerard Griffin Executive Manager, Projects & Strategy Melbourne Cricket Club	Anthony Wright General Manager, Commercial & Marketing Professional Golfers Association of Australia	Ann West Manager Business Operations Tennis Australia
Trudy Lindblade General Manager,  Australian Cycling Events, & ex Event Operations Manager, 2010 UCI Road World Championships	Brett Mace High Performance Manager Equestrian Australia	Nick Gonios Director 3eep Ventures	Daniel Preiss Sponsorship Manager Panasonic Australia
Stephanie Beltrame General Manager, Media Rights Cricket Australia	Ian Paterson Director of Sales Nine Network	Dr Marc Portus Managing Director Praxis Sport	Alana Fisher former Manager, Digital and Social Media FIFA World Cup Bid
Richard Howarth General Manager Sponsorship and Reputation Telstra	Dr Machar Reid Sports Science Manager Tennis Australia	Amelia Lynch    Senior Associate Lander & Rogers (Sports Business Group) & Director, Australia & New Zealand Sports Law Association

About Sport Business World 2011

Now in its third year, Sport Business World 2011 is considered the annual meeting place for key influencers in Australia’s sport industry  

Sport Business World is unlike any other business conference for the sports industry - from the people it brings together; the line-up of high calibre presenters; the thoroughly researched content, everything is designed to give sport executives the chance to drive growth and ensure a strong, secure future for their sport.

By tackling the key management issues faced by sport executives through vibrant discussion, delegates will be able to share management insights, network with key commercial stakeholders, nurture commercial partnerships, and get to grips with the evolving business landscape for this key industry.

The conference is a forum where industry discusses how they are going to meet the many and varied challenges of the global sports business climate, specifically across these core areas:

• Learn from CEO speakers as they share key learnings about managing growth sustainably, making it as a mainstream sports business and their strategies for adapting to change in the sports industry
• Identifying and maximizing growth opportunities that will enable your business to break through to the next level, whilst maintaining your sport’s integrity and aligning the interests of players and stakeholders, maximizing commercial returns
• Insights into high performance (HP) innovations and best practice, including using a business framework to achieve HP success, outlining the key qualities of a great coach, learning from the developmental pathways of sport experts and exploring the organization of an effective HP team
• Gain a competitive edge by updating your knowledge of major events, from how to win bids; for risk management strategies; to using major events to transform cities and how to decide whether to invest in your own event infrastructure.
• Learn from the success stories sport businesses who have attracted the next generation of sports consumers
• Discover how the Australian Sports Commission allocate funding to the sports industry, how to build consensus to inform investment and leadership decisions and gain an insight into plans for imminent investment projects.
• Unlock the secrets to using media and social media to benefit your business by hearing best practice examples of its use in sports, to drive cultural transformation, brand re-positioning and fan engagement. Enhance your knowledge of the future opportunities in television and how to capitalize on the broadcaster-sports industry relationship.
• Enhance your ability to gain sponsorship by learning what sponsors want from a relationship and unlock the secrets to maximize your returns by hearing from one of Australia’s biggest sports on their media strategy.
• Access knowledge and experience from your peers in an ‘unconference’ session, where you will have the opportunity to raise current issues or hot topics in a lively and facilitated discussion among fellow delegates.

New for 2011

Sports Business World is constantly innovating and this year delegates have more to look forward to, including:

Unlocking how to improve your high performance, development and coaching operations in a dedicated stream including Insights into high performance innovations and best practice, including:

• Using a business framework to achieve HP success
• Outlining the key qualities of a great coach
• Learning from the developmental pathways of sport experts and your peers in a facilitated break-out session
• Exploring the organization of an effective HP team

A separately bookable post conference workshop day focusing on driving fan engagement and participation through social media, equipping sports businesses with the knowledge to open extra revenue streams and widen their fan-base without the need for massive investment.

Event Highlights

• Hear insightful and thought provoking keynote & international presentations
• Gain hands-on experience to apply to your business from a range of current case studies
• Benefit from a rare opportunity to learn from and generate new ideas with your industry peers in dedicated break-out and ‘unconference’ session
• With two different streams, profit from topics that are most valuable and relevant to you
• A post-conference workshop focusing connecting with Australian consumers in their natural habitat: social media
• Full documentation provided

Why Attend

• Discover how the sports industry is changing and how to keep up
• Unlock the secrets of successful leadership
• Learn from peer-reviews and best practice case studies
• Access the partners that can help develop additional revenue streams to benefit your business
• Enhance your tactics to strengthen your sport and brand in the marketplace
• Understand how consumers are behaving and how to best engage them

Venue & Accommodation

Venue
Sydney Convention & Exhibition Centre
Darling Drive, Darling Harbour, Sydney NSW 2000

Travel, Accommodation & Tours Partner
Sam Rowe, Corporate Traveller Tel: +61 2 8121 2020
Email: Sam.Rowe@corporatetraveller.com.au

Discount Accommodation
Guests will receive a 10% discount off the best unrestricted rate of the day by quoting the following booking reference code; SBW270611 at the Novotel Darling Harbour and Ibis Darling Harbour

Guests are welcome to contact the hotel’s reservation department directly on 02 9288 7180 or on H1181-RE@accor.com and quote the above code to access the agreed special rates and make their own bookings.